About This Lesson
Stage 0: Affiliate
Jeremy Straub, CEO of Coastal Wealth, walks you through the most important decisions of your career before you ever see a single client. This is where you choose your affiliation model, get licensed, build your financial runway, and prepare mentally for the grind ahead.
What’s Covered
The regulatory landscape — FINRA vs. SEC vs. state insurance, and which licenses you actually need
Legal marketing restrictions and how to build your 200+ name warm market list before you’re even licensed
Developing a basic sales mindset — shadow 10+ meetings, learn the discovery process, get comfortable being paid for advice
What advisors actually do day-to-day — the reality of paperwork, compliance, CRM, and trading platforms
The advisor tech stack — CRM, planning software, portfolio accounting. What exists and what you’ll need
The 5 affiliation models with honest pros and cons — wirehouse, indie BD, RIA, hybrid, captive
Finding a mentor and building your support system — advisors without one fail at 3x the rate
Financial preparation — 6–12 months runway, payout structures, budgeting for exams and startup costs
Launch Series PDF Guide — Stages 0 & 1
Constraint tables, action plans, graduation criteria, book recommendations, and AI prompts built for your stage
Completing both Launch lessons unlocks the Build Series
